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Corporate video production needed, Oct 2015, Dublin 7

Video Production Date: Thursday 23/10/14, 13:00 – 16:00

Service: Filming of instructional video & post-production

Location: Dublin 7

Concept:

  • These are a series of short videos to be prepared. Instead of printing out a course manual this year we are designing an iBook with interactive content. Part of this content will include video segments whereby the students will see acted scenarios involving different solicitor and client types.
  • We will be hiring actors from the Gaiety School of Acting to come in for the afternoon to shoot four short video pieces – each featuring a solicitor/client interview, and the scripts will be provided by us.
  • The videos will be shot in a Meeting Room, it will be set up to look like a lawyer’s office, e.g. books on table and in background.

End Result:

  • We will need to have 4 short scenarios filmed – each 3-5 minutes in length – edited and converted to 4 separate video files as soon as possible after the filming. Once the videos are complete, we will review them and incorporate them into an iBook. These will be of professional standard and done in the style of corporate instruction videos.
  • The final video files will need to be compressed to the smallest size without compromising quality – big movie files will increase the size of the iBook exponentially.
  • We can provide instructions for simple title cards and introductory sequences.
  • We will be providing you with a short introductory jingle that can be included in any introductory sequence.

Example:
For an example, see the client interview sections of this video   – note how the camera moves over and back from solicitor to client, the actors are well lit, the dissolves between scenes, the green on black text transitions etc. It looks professional and this is what we’re going for.

The importance of video in online business II

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Enda Ahern

Enda is a Digital Marketing Intern at Videography.ie. He likes movies, social media and swimming. His career goal is to become a Digital Marketing Manager.

Find him on LinkedIn

Welcome back! In our last article we talked about the growing trend of video for online business and how it can help you with your website. Today we will talk about how to use the medium appropriately. Online video is a great tool in your digital marketing arsenal but the video produced for your business isn’t always discovered at the point of origin. Viral marketing happens when an interesting video is shared across the web via email or social media. Forbes indicates, 65% of senior executives have visited a company’s website after watching a video. An easy way to achieve this is with humorous content, similar to the “VGuy” series that videography.ie uses.

Produce a video with enough interest and you and your product or service could be an overnight sensation. Creating awareness of the business and driving that all important traffic to your web page. Its true, online video reaches the height of its potential with marketing and advertising but just think of the many other practical applications. From video press releases to producing a video call to action, the possibilities are limited only by your own creativity. Product/service presentations is a great way to let your prospects know about what you have to offer. This could be a short video on the homepage of your website explaining the ins and outs of your goods and services.

Another great way to clarify what it is you do, is to post video testimonials from past customers onto your website. This not only promotes your products, it allows you to gain the trust of your would-be customers.

An invaluable asset if you are in a highly competitive industry. It can also be an opportunity to just tell the public, who you are. A visual story, when told with sincerity and heart, can inspire the viewer by showing your companies grass roots and how far you have come. However, just like the quality of your web page, the video itself must portray the care and professionalism of the company in front of the lens.

This is a golden opportunity and must not be taken lightly. We advise that you use all the knowledge you have of your business to present your offerings in a way that sets you apart from the competition.

The vast majority of our clients at videography.ie come to us in order to produce
effective video content with this goal in mind. To put a unique perspective on your business and to tell your story, the way you imagine it.

To find out more on how videography.ie can help your business, please  subscribe to our newsletter or post a job.

The importance of video in online business I

enda_web-300x281Enda is a Digital Marketing Intern at Videography.ie. He likes movies, social media and swimming. His career goal is to become a Digital Marketing Manager.

Find him on LinkedIn

With so many small to medium businesses adopting the use of the internet these days, its still possible for many of them to fall behind the digital marketing curve. This is where the essential use of video comes in. Its been proven time and time again that video is a more effective marketing content tool then text. This is down to not only the fickle search behaviour of online shoppers but the clear benefits of including video in your content strategy.

The power of online video is a bi-product of todays fast paced lifestyle trends. In recent years, information has become so readily available that the demand for such information has risen exponentially. So its not surprising that so many of us chose video content over text in order to keep up and it remains a great medium for online advertising.


Video courtesy of: Brendan Duffy

Lets look at the facts:

  • 55% of people will watch an online video today (Wolfgangdigital)
  • 52% of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)
  • Online video accounts for 50% of all mobile traffic and up to 69% of traffic on certain networks (Bytemobile Mobile Analytics Reports)
  • The information retention rate for video is 95% compared to 10% for text. (Wolfgangdigital)
  • 80% of Internet users recall watching a video ad on a website they visited in the past 30 days; 46% took some action after viewing the ad (Online Publishers Association)

Another great benefit of using video over text is that it can greatly improve your search engine optimization. The chances of getting a page one listing on Google increase 53 times with video (Forrester Research). Also, users tend to spend more time on page when listening to a carefully produced, informative video than skimming through text on the home page. Seeing how Google’s latest algorithms consider time spent on a page as indicative of page quality, this can greatly improve your search rankings.

To find out more on how videography.ie can help your business, please call back and read part 2 of our article or subscribe to our newsletter.

What is Videography?

Have you ever wondered what Videography is? Is it a new buzzword that causes you to wonder what it means? Can you even pronounce it? Many define the term Videography as being the “process or art of making video films” or  the art or practice of using a video camera”. It is pronounced same way as photography by replacing photo with video obviously. To quote Wikipedia directly:

The word combines “video” from Latin, meaning “I see” or “I apprehend”, with the Greek terminal ending “graphy”, meaning “to write”. Its contemporary sense is rooted in an article titled “Videography” What Does It All Mean? (American Cinematographer, October 1972).”

It carries many references to video production, which some argue is the same thing, or filmmaking and cinematography. Looking back at the history and the progression of technology, videography itself has it roots in the advent of digital video and capturing images in digital format, especially with the arrival of the digital camcorder in the late 70’s.

Canon_HF10_front-300x267 Some videographers are ‘one man army’ and others work as a whole crew, but all work towards the same ultimate goal – a professional video piece with the purpose of promoting and giving a viral lift for your company, business, product, event, service or individual self, and in many cases producing short or feature length film, documentary or music video. Video production is still in many cases storytelling and audience engagement!

Can this video explain it with few words? To understand it better, check our service providers’ videos and portfolio work:

 

The fact that such a process is in place calls for the need of many more professionals and creatives involved in each stage, like screenwriters, cameramen and camera operators, photographers, music composers, actors, models, editors, producers, directors, lighting technicians, sound recordists and many more. You can use our ‘Search’ facility and get a better idea of the categories available:

 

There is no doubt in that case that the actual video production covers many areas of the audio-visual, entertainment and other creative industries and is much more complex than, as some argue, the photography process. Interestingly though, looking at our statistics on Videography.ie, the rates for photography are slightly higher on average than videography. Also, from the 411 registered professionals we have from all across Ireland, 179 (44%) are photographers, 127 (31%) are videographers and 105 (25%) are split between music & sound and other creative trades. Some overlaps also occur where professionals do both video and photography.

*Figures shown are as of 11th of January 2013, source Videography.ie

Many service providers blur the definition boundaries between videography and wedding videography also. In fact, the majority of wedding professionals advertise their videography services as being wedding videography services. Just type videographer into a Google search box and you’ll see what I mean.

The term has found its place in official English dictionaries like Collins and Oxford. There is no doubt that ‘Videography’ as a term, has its place on the web dictionary.

In building our website and our unique service over the last 2 years, we always had the customer and the service provider in mind. This can be seen by the fact that our mission statement says it all: Service providers benefit by getting an opportunity to grow their business and the customer benefits by getting up to 4 free quotes for the services they require.” It is as simple as that, and with our ever growing database of supplier and customer base we are aiming to achieve that and become a trusting service provider portal in Ireland for individuals, businesses, corporates and anyone looking for those type of services on offer. See ‘how it works’ here:

In our next blog article we’ll discuss the differences between amateur and professional videography and why is it so important to hire a professional.

How to promote your businesses through video marketing

bigstock-Cameras-5170-300x225Video production and promotion isn’t as big of a challenge and as complicated as some may think and if you haven’t yet considered video marketing I suggest you start thinking about it as a way to promote your business. Whether it is for small business or large businesses, having a professional video can bring traffic and conversions to your website as well as promote it.

The struggle some businesses have is that they don’t know what to promote and how to promote their company through a video. It is anything and everything that makes your company unique and worth talking about that can be videod and with some simple editing to introduce it, you’ll have a pro video in no time.

Next step is to decide how you use videos to promote your business:

1. Product Demos– Giving a visual demonstration of how to use your product and showing how the product works through a video can ease your potential customers sense of suspicion about your product.

2. Service Demos– Most small businesses provide services. If you’re one of those demonstrate how well your business runs. If you’re a beautician, grab some models for the video and do some short make up tutorials. If you’re a photographer, promote how you work and include a few images.

3. Business overview- By showing the customers who you are and what your business can offer, you instantly create a relationship with your potential customers who want to know who they are buying from.

4. Testimonials- Once you satisfied a customer with your product or service get them to make you a 30 second- 1 minute presentation video giving you a feedback.

5. Entertainment- Youtube’s most successful videos are fun, entertaining videos. If you can promote your business in a fun way and manage to entertain your market you’ll draw more attention and attract more clients.

There are lots of ways of promoting your business through video marketing, however the first step is producing your video. By now you’re probably thinking how much would a pro video cost me. The Cost of production can vary and the answer to how much you’re going to spend on a video is always ”it depends”. Check out some of our pre-set packages to suit your needs HERE.

 

Videography.ie Team

Tools for In-House Video Production

When it comes to what Tools you need to use, there are four main and essential tools for an In-house Video Production. Despite of what you may have seen on the ‘behind the scenes’ of Lost episodes, you don’t need a high budget for your Video.

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1.Camera

You won’t be able to get anywhere without a digital video camcorder. Consumer Digital Camera prices range from €100-€2000 so you need to consider that when planning out your budget. There are different types of camcorders – ones that use DVDs, ones that use tapes, hard discs and the most recommended – ones that use flash cards. For low budget video production even smartphones will be sufficient.

 

2.Lighting

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Lighting can be used to create a specific mood or feeling, or to simply light your subject and set. Lighting is vital for all businesses looking to do a video.You can get video lights that attach to camera or alternatively use natural lights where possible to keep costs down. LED lights are quite popular today and easy to run, although many still use bulb lights. Note that these are efficient only on ‘interview’ type video shoots, lighting a set or a location can be much more elaborate job!

 

 

 

 

3.AudioMicrophone-150x150

The next tool you need is good audio. The mic on your camera will work all right for home movies, but for better quality results you should consider buying a separate Microphone. Audio is crucial for your video and very often is ignored. Most professionals say that you can have a ‘bad video with good audio’ but you can’t have ‘good video with bad audio’!

 

 

 

 

4.Software

Post production is the last, but very important tool for any kind of video production. For In-house video production check out FREE applications such as iMovie for Apple Mac users and Movie Maker for Windows users.

         iMovie for Apple users                                                                            Movie Maker for Windows  users

 

After getting these crucial tools, and if your budget allows, the following accessories would be also useful for your quality video. Things such as:

*Video tripod – To helps keep the camera steady.

*Headphones – This will help monitor the quality of audio you’re recording.

*Power extension cords.

*Extra batteries- Always have spare batteries. You don’t want to run out halfway through the shoot.

*DVDs, flash cards and tapes- Depending on the type of camera.

For more information and the upcoming series of detailed factors that drive video production follow our blog posts.

Videography.ie  Team

Time estimate for In-House Video Production

Estimating the time you’re going to spend on shooting your video is a key factor that will affect your company’s budget. The uncertain nature of video production make it within reason to expect your planned activities to overrun and cost more than expected.time_clock_11-300x198

There are three time estimates you need to consider when budgeting your in-house video production:

Time in Producing the video
In other words pre-production. This will include time for research, meetings with your team and supervisors, script writing, travel arrangements, storyboarding, location scouting, etc. Naturally, depending on the complexity of your video, these activities will vary in cost.

Video Length
The key to any successful promotional video is quality over quantity. According to Visible Measures 80% of people never get past the first 10 seconds and 44.1% abandon video after 60 seconds. Therefore promoting your company, the products or services within your company will receive more traffic if the content is between 40-100 seconds.

Post production time
The final step is to edit the video you produced. This is the time you allow for additional time for cutting the video, the production of graphics, recording the voice and sound and adding music if any. In the previous article I mentioned two FREE editing software applications. I recommend using iMovie for Mac users and Movie Maker for Windows users. Using these simple editing software programmes will lower your budget planning.

Videography.ie Team

Highlights Clips For Wedding Videos – Why are they so Important?

I’m a video editor based in Dublin. I mainly edit music videos and all different types of web promos, but I have also recently been doing some wedding video ‘highlights clips’.

Obviously the ‘highlights clip’ is very important aspect of the whole video production, but I feel it can be more than just a ‘best of’ from a couples’ big day. The ‘highlight clip’ that I try to create is not just a selection of nice shots set to music, but an actual ‘Music Video’ edit of their wedding. This involves the music and the image being tightly knitted together in the same way as any other TV music video. Shots cut to beats, split screens, special effects, graphics and the overall feel of the song matching the look and feel of the footage.

Every edit can be unique in theme and even tailored to a couples’ personal hobbies or interests in the same way that wedding cakes nowadays often reflect the couples’ common points (eg. sport, books, gadgets, fairy-tails, old movies, travel etc). Sometimes a facebook video post is all that some people get to see of a friends’ wedding so I think it could often be worthwhile putting as much time and effort into that one clip as what goes into the complete dvd.

Ger, Staunton – Video Editor

 

www.videography.ie