Estimating the time you’re going to spend on shooting your video is a key factor that will affect your company’s budget. The uncertain nature of video production make it within reason to expect your planned activities to overrun and cost more than expected.
There are three time estimates you need to consider when budgeting your in-house video production:
Time in Producing the video
In other words pre-production. This will include time for research, meetings with your team and supervisors, script writing, travel arrangements, storyboarding, location scouting, etc. Naturally, depending on the complexity of your video, these activities will vary in cost.
The key to any successful promotional video is quality over quantity. According to Visible Measures 80% of people never get past the first 10 seconds and 44.1% abandon video after 60 seconds. Therefore promoting your company, the products or services within your company will receive more traffic if the content is between 40-100 seconds.
Post production time
The final step is to edit the video you produced. This is the time you allow for additional time for cutting the video, the production of graphics, recording the voice and sound and adding music if any. In the previous article I mentioned two FREE editing software applications. I recommend using iMovie for Mac users and Movie Maker for Windows users. Using these simple editing software programmes will lower your budget planning.