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What is Videography?

Have you ever wondered what Videography is? Is it a new buzzword that causes you to wonder what it means? Can you even pronounce it? Many define the term Videography as being the “process or art of making video films” or  the art or practice of using a video camera”. It is pronounced same way as photography by replacing photo with video obviously. To quote Wikipedia directly:

The word combines “video” from Latin, meaning “I see” or “I apprehend”, with the Greek terminal ending “graphy”, meaning “to write”. Its contemporary sense is rooted in an article titled “Videography” What Does It All Mean? (American Cinematographer, October 1972).”

It carries many references to video production, which some argue is the same thing, or filmmaking and cinematography. Looking back at the history and the progression of technology, videography itself has it roots in the advent of digital video and capturing images in digital format, especially with the arrival of the digital camcorder in the late 70’s.

Canon_HF10_front-300x267 Some videographers are ‘one man army’ and others work as a whole crew, but all work towards the same ultimate goal – a professional video piece with the purpose of promoting and giving a viral lift for your company, business, product, event, service or individual self, and in many cases producing short or feature length film, documentary or music video. Video production is still in many cases storytelling and audience engagement!

Can this video explain it with few words? To understand it better, check our service providers’ videos and portfolio work:

 

The fact that such a process is in place calls for the need of many more professionals and creatives involved in each stage, like screenwriters, cameramen and camera operators, photographers, music composers, actors, models, editors, producers, directors, lighting technicians, sound recordists and many more. You can use our ‘Search’ facility and get a better idea of the categories available:

 

There is no doubt in that case that the actual video production covers many areas of the audio-visual, entertainment and other creative industries and is much more complex than, as some argue, the photography process. Interestingly though, looking at our statistics on Videography.ie, the rates for photography are slightly higher on average than videography. Also, from the 411 registered professionals we have from all across Ireland, 179 (44%) are photographers, 127 (31%) are videographers and 105 (25%) are split between music & sound and other creative trades. Some overlaps also occur where professionals do both video and photography.

*Figures shown are as of 11th of January 2013, source Videography.ie

Many service providers blur the definition boundaries between videography and wedding videography also. In fact, the majority of wedding professionals advertise their videography services as being wedding videography services. Just type videographer into a Google search box and you’ll see what I mean.

The term has found its place in official English dictionaries like Collins and Oxford. There is no doubt that ‘Videography’ as a term, has its place on the web dictionary.

In building our website and our unique service over the last 2 years, we always had the customer and the service provider in mind. This can be seen by the fact that our mission statement says it all: Service providers benefit by getting an opportunity to grow their business and the customer benefits by getting up to 4 free quotes for the services they require.” It is as simple as that, and with our ever growing database of supplier and customer base we are aiming to achieve that and become a trusting service provider portal in Ireland for individuals, businesses, corporates and anyone looking for those type of services on offer. See ‘how it works’ here:

In our next blog article we’ll discuss the differences between amateur and professional videography and why is it so important to hire a professional.

Tools for In-House Video Production

When it comes to what Tools you need to use, there are four main and essential tools for an In-house Video Production. Despite of what you may have seen on the ‘behind the scenes’ of Lost episodes, you don’t need a high budget for your Video.

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1.Camera

You won’t be able to get anywhere without a digital video camcorder. Consumer Digital Camera prices range from €100-€2000 so you need to consider that when planning out your budget. There are different types of camcorders – ones that use DVDs, ones that use tapes, hard discs and the most recommended – ones that use flash cards. For low budget video production even smartphones will be sufficient.

 

2.Lighting

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Lighting can be used to create a specific mood or feeling, or to simply light your subject and set. Lighting is vital for all businesses looking to do a video.You can get video lights that attach to camera or alternatively use natural lights where possible to keep costs down. LED lights are quite popular today and easy to run, although many still use bulb lights. Note that these are efficient only on ‘interview’ type video shoots, lighting a set or a location can be much more elaborate job!

 

 

 

 

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The next tool you need is good audio. The mic on your camera will work all right for home movies, but for better quality results you should consider buying a separate Microphone. Audio is crucial for your video and very often is ignored. Most professionals say that you can have a ‘bad video with good audio’ but you can’t have ‘good video with bad audio’!

 

 

 

 

4.Software

Post production is the last, but very important tool for any kind of video production. For In-house video production check out FREE applications such as iMovie for Apple Mac users and Movie Maker for Windows users.

         iMovie for Apple users                                                                            Movie Maker for Windows  users

 

After getting these crucial tools, and if your budget allows, the following accessories would be also useful for your quality video. Things such as:

*Video tripod – To helps keep the camera steady.

*Headphones – This will help monitor the quality of audio you’re recording.

*Power extension cords.

*Extra batteries- Always have spare batteries. You don’t want to run out halfway through the shoot.

*DVDs, flash cards and tapes- Depending on the type of camera.

For more information and the upcoming series of detailed factors that drive video production follow our blog posts.

Videography.ie  Team

Time estimate for In-House Video Production

Estimating the time you’re going to spend on shooting your video is a key factor that will affect your company’s budget. The uncertain nature of video production make it within reason to expect your planned activities to overrun and cost more than expected.time_clock_11-300x198

There are three time estimates you need to consider when budgeting your in-house video production:

Time in Producing the video
In other words pre-production. This will include time for research, meetings with your team and supervisors, script writing, travel arrangements, storyboarding, location scouting, etc. Naturally, depending on the complexity of your video, these activities will vary in cost.

Video Length
The key to any successful promotional video is quality over quantity. According to Visible Measures 80% of people never get past the first 10 seconds and 44.1% abandon video after 60 seconds. Therefore promoting your company, the products or services within your company will receive more traffic if the content is between 40-100 seconds.

Post production time
The final step is to edit the video you produced. This is the time you allow for additional time for cutting the video, the production of graphics, recording the voice and sound and adding music if any. In the previous article I mentioned two FREE editing software applications. I recommend using iMovie for Mac users and Movie Maker for Windows users. Using these simple editing software programmes will lower your budget planning.

Videography.ie Team