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The importance of video in online business II

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Enda Ahern

Enda is a Digital Marketing Intern at Videography.ie. He likes movies, social media and swimming. His career goal is to become a Digital Marketing Manager.

Find him on LinkedIn

Welcome back! In our last article we talked about the growing trend of video for online business and how it can help you with your website. Today we will talk about how to use the medium appropriately. Online video is a great tool in your digital marketing arsenal but the video produced for your business isn’t always discovered at the point of origin. Viral marketing happens when an interesting video is shared across the web via email or social media. Forbes indicates, 65% of senior executives have visited a company’s website after watching a video. An easy way to achieve this is with humorous content, similar to the “VGuy” series that videography.ie uses.

Produce a video with enough interest and you and your product or service could be an overnight sensation. Creating awareness of the business and driving that all important traffic to your web page. Its true, online video reaches the height of its potential with marketing and advertising but just think of the many other practical applications. From video press releases to producing a video call to action, the possibilities are limited only by your own creativity. Product/service presentations is a great way to let your prospects know about what you have to offer. This could be a short video on the homepage of your website explaining the ins and outs of your goods and services.

Another great way to clarify what it is you do, is to post video testimonials from past customers onto your website. This not only promotes your products, it allows you to gain the trust of your would-be customers.

An invaluable asset if you are in a highly competitive industry. It can also be an opportunity to just tell the public, who you are. A visual story, when told with sincerity and heart, can inspire the viewer by showing your companies grass roots and how far you have come. However, just like the quality of your web page, the video itself must portray the care and professionalism of the company in front of the lens.

This is a golden opportunity and must not be taken lightly. We advise that you use all the knowledge you have of your business to present your offerings in a way that sets you apart from the competition.

The vast majority of our clients at videography.ie come to us in order to produce
effective video content with this goal in mind. To put a unique perspective on your business and to tell your story, the way you imagine it.

To find out more on how videography.ie can help your business, please  subscribe to our newsletter or post a job.

The importance of video in online business I

enda_web-300x281Enda is a Digital Marketing Intern at Videography.ie. He likes movies, social media and swimming. His career goal is to become a Digital Marketing Manager.

Find him on LinkedIn

With so many small to medium businesses adopting the use of the internet these days, its still possible for many of them to fall behind the digital marketing curve. This is where the essential use of video comes in. Its been proven time and time again that video is a more effective marketing content tool then text. This is down to not only the fickle search behaviour of online shoppers but the clear benefits of including video in your content strategy.

The power of online video is a bi-product of todays fast paced lifestyle trends. In recent years, information has become so readily available that the demand for such information has risen exponentially. So its not surprising that so many of us chose video content over text in order to keep up and it remains a great medium for online advertising.


Video courtesy of: Brendan Duffy

Lets look at the facts:

  • 55% of people will watch an online video today (Wolfgangdigital)
  • 52% of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)
  • Online video accounts for 50% of all mobile traffic and up to 69% of traffic on certain networks (Bytemobile Mobile Analytics Reports)
  • The information retention rate for video is 95% compared to 10% for text. (Wolfgangdigital)
  • 80% of Internet users recall watching a video ad on a website they visited in the past 30 days; 46% took some action after viewing the ad (Online Publishers Association)

Another great benefit of using video over text is that it can greatly improve your search engine optimization. The chances of getting a page one listing on Google increase 53 times with video (Forrester Research). Also, users tend to spend more time on page when listening to a carefully produced, informative video than skimming through text on the home page. Seeing how Google’s latest algorithms consider time spent on a page as indicative of page quality, this can greatly improve your search rankings.

To find out more on how videography.ie can help your business, please call back and read part 2 of our article or subscribe to our newsletter.

How to promote your businesses through video marketing

bigstock-Cameras-5170-300x225Video production and promotion isn’t as big of a challenge and as complicated as some may think and if you haven’t yet considered video marketing I suggest you start thinking about it as a way to promote your business. Whether it is for small business or large businesses, having a professional video can bring traffic and conversions to your website as well as promote it.

The struggle some businesses have is that they don’t know what to promote and how to promote their company through a video. It is anything and everything that makes your company unique and worth talking about that can be videod and with some simple editing to introduce it, you’ll have a pro video in no time.

Next step is to decide how you use videos to promote your business:

1. Product Demos– Giving a visual demonstration of how to use your product and showing how the product works through a video can ease your potential customers sense of suspicion about your product.

2. Service Demos– Most small businesses provide services. If you’re one of those demonstrate how well your business runs. If you’re a beautician, grab some models for the video and do some short make up tutorials. If you’re a photographer, promote how you work and include a few images.

3. Business overview- By showing the customers who you are and what your business can offer, you instantly create a relationship with your potential customers who want to know who they are buying from.

4. Testimonials- Once you satisfied a customer with your product or service get them to make you a 30 second- 1 minute presentation video giving you a feedback.

5. Entertainment- Youtube’s most successful videos are fun, entertaining videos. If you can promote your business in a fun way and manage to entertain your market you’ll draw more attention and attract more clients.

There are lots of ways of promoting your business through video marketing, however the first step is producing your video. By now you’re probably thinking how much would a pro video cost me. The Cost of production can vary and the answer to how much you’re going to spend on a video is always ”it depends”. Check out some of our pre-set packages to suit your needs HERE.

 

Videography.ie Team