The importance of video in online business II


Enda Ahern

Enda is a Digital Marketing Intern at He likes movies, social media and swimming. His career goal is to become a Digital Marketing Manager.

Find him on LinkedIn

Welcome back! In our last article we talked about the growing trend of video for online business and how it can help you with your website. Today we will talk about how to use the medium appropriately. Online video is a great tool in your digital marketing arsenal but the video produced for your business isn’t always discovered at the point of origin. Viral marketing happens when an interesting video is shared across the web via email or social media. Forbes indicates, 65% of senior executives have visited a company’s website after watching a video. An easy way to achieve this is with humorous content, similar to the “VGuy” series that uses.

Produce a video with enough interest and you and your product or service could be an overnight sensation. Creating awareness of the business and driving that all important traffic to your web page. Its true, online video reaches the height of its potential with marketing and advertising but just think of the many other practical applications. From video press releases to producing a video call to action, the possibilities are limited only by your own creativity. Product/service presentations is a great way to let your prospects know about what you have to offer. This could be a short video on the homepage of your website explaining the ins and outs of your goods and services.

Another great way to clarify what it is you do, is to post video testimonials from past customers onto your website. This not only promotes your products, it allows you to gain the trust of your would-be customers.

An invaluable asset if you are in a highly competitive industry. It can also be an opportunity to just tell the public, who you are. A visual story, when told with sincerity and heart, can inspire the viewer by showing your companies grass roots and how far you have come. However, just like the quality of your web page, the video itself must portray the care and professionalism of the company in front of the lens.

This is a golden opportunity and must not be taken lightly. We advise that you use all the knowledge you have of your business to present your offerings in a way that sets you apart from the competition.

The vast majority of our clients at come to us in order to produce
effective video content with this goal in mind. To put a unique perspective on your business and to tell your story, the way you imagine it.

To find out more on how can help your business, please  subscribe to our newsletter or post a job.

The importance of video in online business I

enda_web-300x281Enda is a Digital Marketing Intern at He likes movies, social media and swimming. His career goal is to become a Digital Marketing Manager.

Find him on LinkedIn

With so many small to medium businesses adopting the use of the internet these days, its still possible for many of them to fall behind the digital marketing curve. This is where the essential use of video comes in. Its been proven time and time again that video is a more effective marketing content tool then text. This is down to not only the fickle search behaviour of online shoppers but the clear benefits of including video in your content strategy.

The power of online video is a bi-product of todays fast paced lifestyle trends. In recent years, information has become so readily available that the demand for such information has risen exponentially. So its not surprising that so many of us chose video content over text in order to keep up and it remains a great medium for online advertising.

Video courtesy of: Brendan Duffy

Lets look at the facts:

  • 55% of people will watch an online video today (Wolfgangdigital)
  • 52% of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)
  • Online video accounts for 50% of all mobile traffic and up to 69% of traffic on certain networks (Bytemobile Mobile Analytics Reports)
  • The information retention rate for video is 95% compared to 10% for text. (Wolfgangdigital)
  • 80% of Internet users recall watching a video ad on a website they visited in the past 30 days; 46% took some action after viewing the ad (Online Publishers Association)

Another great benefit of using video over text is that it can greatly improve your search engine optimization. The chances of getting a page one listing on Google increase 53 times with video (Forrester Research). Also, users tend to spend more time on page when listening to a carefully produced, informative video than skimming through text on the home page. Seeing how Google’s latest algorithms consider time spent on a page as indicative of page quality, this can greatly improve your search rankings.

To find out more on how can help your business, please call back and read part 2 of our article or subscribe to our newsletter.

How to promote your businesses through video marketing

bigstock-Cameras-5170-300x225Video production and promotion isn’t as big of a challenge and as complicated as some may think and if you haven’t yet considered video marketing I suggest you start thinking about it as a way to promote your business. Whether it is for small business or large businesses, having a professional video can bring traffic and conversions to your website as well as promote it.

The struggle some businesses have is that they don’t know what to promote and how to promote their company through a video. It is anything and everything that makes your company unique and worth talking about that can be videod and with some simple editing to introduce it, you’ll have a pro video in no time.

Next step is to decide how you use videos to promote your business:

1. Product Demos– Giving a visual demonstration of how to use your product and showing how the product works through a video can ease your potential customers sense of suspicion about your product.

2. Service Demos– Most small businesses provide services. If you’re one of those demonstrate how well your business runs. If you’re a beautician, grab some models for the video and do some short make up tutorials. If you’re a photographer, promote how you work and include a few images.

3. Business overview- By showing the customers who you are and what your business can offer, you instantly create a relationship with your potential customers who want to know who they are buying from.

4. Testimonials- Once you satisfied a customer with your product or service get them to make you a 30 second- 1 minute presentation video giving you a feedback.

5. Entertainment- Youtube’s most successful videos are fun, entertaining videos. If you can promote your business in a fun way and manage to entertain your market you’ll draw more attention and attract more clients.

There are lots of ways of promoting your business through video marketing, however the first step is producing your video. By now you’re probably thinking how much would a pro video cost me. The Cost of production can vary and the answer to how much you’re going to spend on a video is always ”it depends”. Check out some of our pre-set packages to suit your needs HERE. Team

Get your business on the Pinterest ladder

I have been using Pinterest lately and during the last few days I really started getting very excited about it. First time I heard of it was from my wife when she was organizing some photo ideas of furniture for our living room. I completely ignored it first at it looked really girly, which was! Apparently over 90% of users on it are female. Then I read somewhere that it was the fastest growing company in the world for 2012 when it completely drew my attention.


As it is still in its growth and its potential yet to be realised, I decided that it was time for to get on it and give it a go as part of our social media channels strategy. I created few boards and tried selecting the best images from our service providers and divided them into categories like Weddings, Baby, Fashion, Models, Vintage, Burlesque, etc. I was curious to see what was going to be the initial response? Then I read that I have to be quite active on it to get followers and likes.

I was in the process of re-pinning, following and liking until I discovered NinjaPinner and got the trial version to try it out. The trial was only for 2 hours, but I managed to follow couple of hundred people, did good few likes and re-pins. This software is a ‘robot’ and pretty powerful, can get you followers in no time and Pinterest are not restricting it at the moment. Now almost every day I am getting people following me back. Apparently it is the easiest by far of all social media channels to follow people and get same response back! Same with likes and re-pins.

Make sure you Tag your images and even create links back to you on each image, as we did on the boards, so those then will be Google and search engine discoverable. The tags (alt) explain what the images are about.

Also Pinterest have option for creating Business pages now, all you need to do is confirm your domain name and you are good to go!

Easiest way to pin anything you like, not just your own stuff, is to get a ‘Pin it’ button for your website or blog:

You can Pin anything you like as long as you acknowledge where you are getting the photo or video from! The quality of the images is amazing, as people and businesses are putting their best stuff out

Companies now have a great channel for selling products and services, especially those targeted to women! Our service providers and customers can start pinning to our Videography boards, just tells which board you would like to pin it to? This would be great especially for those photographers that would like to sell PRINTS for example! Don’t forget also that you can Pin videos too, which is another great way to show your products and services!

We are hoping that Pinterest will be regionalised geographically worldwide and hopefully we will be able to target the Irish market better!

Don’t hesitate to drop us a line if you’d like to pin, re-pin, share a board or even need the basics to start on the Pinterest ladder.