The importance of video in online business II

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Enda Ahern

Enda is a Digital Marketing Intern at Videography.ie. He likes movies, social media and swimming. His career goal is to become a Digital Marketing Manager.

Find him on LinkedIn

Welcome back! In our last article we talked about the growing trend of video for online business and how it can help you with your website. Today we will talk about how to use the medium appropriately. Online video is a great tool in your digital marketing arsenal but the video produced for your business isn’t always discovered at the point of origin. Viral marketing happens when an interesting video is shared across the web via email or social media. Forbes indicates, 65% of senior executives have visited a company’s website after watching a video. An easy way to achieve this is with humorous content, similar to the “VGuy” series that videography.ie uses.

Produce a video with enough interest and you and your product or service could be an overnight sensation. Creating awareness of the business and driving that all important traffic to your web page. Its true, online video reaches the height of its potential with marketing and advertising but just think of the many other practical applications. From video press releases to producing a video call to action, the possibilities are limited only by your own creativity. Product/service presentations is a great way to let your prospects know about what you have to offer. This could be a short video on the homepage of your website explaining the ins and outs of your goods and services.

Another great way to clarify what it is you do, is to post video testimonials from past customers onto your website. This not only promotes your products, it allows you to gain the trust of your would-be customers.

An invaluable asset if you are in a highly competitive industry. It can also be an opportunity to just tell the public, who you are. A visual story, when told with sincerity and heart, can inspire the viewer by showing your companies grass roots and how far you have come. However, just like the quality of your web page, the video itself must portray the care and professionalism of the company in front of the lens.

This is a golden opportunity and must not be taken lightly. We advise that you use all the knowledge you have of your business to present your offerings in a way that sets you apart from the competition.

The vast majority of our clients at videography.ie come to us in order to produce
effective video content with this goal in mind. To put a unique perspective on your business and to tell your story, the way you imagine it.

To find out more on how videography.ie can help your business, please  subscribe to our newsletter or post a job.

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