The importance of video in online business I

enda_web-300x281Enda is a Digital Marketing Intern at Videography.ie. He likes movies, social media and swimming. His career goal is to become a Digital Marketing Manager.

Find him on LinkedIn

With so many small to medium businesses adopting the use of the internet these days, its still possible for many of them to fall behind the digital marketing curve. This is where the essential use of video comes in. Its been proven time and time again that video is a more effective marketing content tool then text. This is down to not only the fickle search behaviour of online shoppers but the clear benefits of including video in your content strategy.

The power of online video is a bi-product of todays fast paced lifestyle trends. In recent years, information has become so readily available that the demand for such information has risen exponentially. So its not surprising that so many of us chose video content over text in order to keep up and it remains a great medium for online advertising.


Video courtesy of: Brendan Duffy

Lets look at the facts:

  • 55% of people will watch an online video today (Wolfgangdigital)
  • 52% of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)
  • Online video accounts for 50% of all mobile traffic and up to 69% of traffic on certain networks (Bytemobile Mobile Analytics Reports)
  • The information retention rate for video is 95% compared to 10% for text. (Wolfgangdigital)
  • 80% of Internet users recall watching a video ad on a website they visited in the past 30 days; 46% took some action after viewing the ad (Online Publishers Association)

Another great benefit of using video over text is that it can greatly improve your search engine optimization. The chances of getting a page one listing on Google increase 53 times with video (Forrester Research). Also, users tend to spend more time on page when listening to a carefully produced, informative video than skimming through text on the home page. Seeing how Google’s latest algorithms consider time spent on a page as indicative of page quality, this can greatly improve your search rankings.

To find out more on how videography.ie can help your business, please call back and read part 2 of our article or subscribe to our newsletter.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply