High impact advertising

Creating a high impact advertising campaign can see interest in your brand skyrocket overnight, so it’s vitally important to get your brand’s message across to people in an attention grabbing way.  Research conducted by Digital Marketing Magazine found customer sales conversion rates at 4.8% for video marketing, compared to 2.9% for other mediums – figures demonstrating video’s power and the potential impact it can have on sales.

Presenting your product via video strengthens your message and introduces the human element, often lost among all the text and infographics competing for customer’s attention spans. According to Marketing Week, video sharing is climbing due to the proliferation of mobile devices equipped to play visual media.  But there’s one important often overlooked reason to use video that stands out above all others – the fun factor.

Why the fun factor’s so important for your brand

Never underestimate the power of amusement and what it can do for your sales – human beings are pleasure seekers, anything that gives us good feelings makes us want to return to it again and again.
What this means in marketing terms, is if you deliver your audience those good feelings by entertaining them, say by making a funny video, then half the battle has already been won.
You now have a captive audience, one that has been perfectly primed to receive your message, and who already associates positive feelings to your brand, purely because of the feelings you produced in them.

There is no one right way

Videography cannot be a one size fits all solution though, it’s important to tailor your approach rather than just deliver an anodyne template to market your product.
There are various different ways you can use the power of video to get your message out to potential customers:

  • Testimonials
  • Interviews
  • Instructional Videos
  • Celebrity endorsement
  • Entertaining or viral type videos
  • Product demos
  • Showreels
  • Animated
  • Teaser
  • Trailer or preview

Not all the above solutions will be the best fit for your business, so it’s likely you’ll need to combine your approach by using a combination of different types in order to reach the differing sectors of your target market.

But Trust is ALWAYS King

When it comes to marketing the personal approach is always better and there is one thing that consistently remains important – building trust in your brand. Video testimonials are a superb way to authenticate your brand, it’s easy to read text and just ignore it, but a real live person willing to go on camera instantly generates much more trust. If you want to gain commercial exposure, anytime your potential customers can put a face to your brand you’ll find it easier to build trust – even if what you’re selling isn’t visual at all.

Don’t forget to optimize

Once you’ve got your video you’ll need SEO in order to maximize your audience.  If you’re hosting it on Youtube, make sure you’ve got a catchy title and have done your market research.  Use the appropriate key words, and share your content in as many places as possible such as on Google+, Facebook, etc…
The Youtube algorithm will take into account the above factors, as well as how many views your video has gained, and how many positive comments it has, before ascribing it a rank – the greater the rank, the bigger your audience.
Even if you’re not hosting on Youtube and are uploading to your own website, you’ll still need to ensure great search engine rankings.  SEO is critically important, to appear highly in Google you’ll need to use effective keywords in your website’s metadata that your potential customers will search for.
If you have zero experience with SEO, it can be really tricky to know what you’re doing, but you can cut out the hard slog by using a professional video SEO service to help you get your message out there.

What goes around comes around

One final word – always, always, remember to share your content in as many places as you possibly can, tag it, tweet about it using relevant hashtags, Google+ it, share on Facebook etc… as all these things will greatly increase your brand’s reach.

The importance of video in online business II


Enda Ahern

Enda is a Digital Marketing Intern at Videography.ie. He likes movies, social media and swimming. His career goal is to become a Digital Marketing Manager.

Find him on LinkedIn

Welcome back! In our last article we talked about the growing trend of video for online business and how it can help you with your website. Today we will talk about how to use the medium appropriately. Online video is a great tool in your digital marketing arsenal but the video produced for your business isn’t always discovered at the point of origin. Viral marketing happens when an interesting video is shared across the web via email or social media. Forbes indicates, 65% of senior executives have visited a company’s website after watching a video. An easy way to achieve this is with humorous content, similar to the “VGuy” series that videography.ie uses.

Produce a video with enough interest and you and your product or service could be an overnight sensation. Creating awareness of the business and driving that all important traffic to your web page. Its true, online video reaches the height of its potential with marketing and advertising but just think of the many other practical applications. From video press releases to producing a video call to action, the possibilities are limited only by your own creativity. Product/service presentations is a great way to let your prospects know about what you have to offer. This could be a short video on the homepage of your website explaining the ins and outs of your goods and services.

Another great way to clarify what it is you do, is to post video testimonials from past customers onto your website. This not only promotes your products, it allows you to gain the trust of your would-be customers.

An invaluable asset if you are in a highly competitive industry. It can also be an opportunity to just tell the public, who you are. A visual story, when told with sincerity and heart, can inspire the viewer by showing your companies grass roots and how far you have come. However, just like the quality of your web page, the video itself must portray the care and professionalism of the company in front of the lens.

This is a golden opportunity and must not be taken lightly. We advise that you use all the knowledge you have of your business to present your offerings in a way that sets you apart from the competition.

The vast majority of our clients at videography.ie come to us in order to produce
effective video content with this goal in mind. To put a unique perspective on your business and to tell your story, the way you imagine it.

To find out more on how videography.ie can help your business, please  subscribe to our newsletter or post a job.

The importance of video in online business I

enda_web-300x281Enda is a Digital Marketing Intern at Videography.ie. He likes movies, social media and swimming. His career goal is to become a Digital Marketing Manager.

Find him on LinkedIn

With so many small to medium businesses adopting the use of the internet these days, its still possible for many of them to fall behind the digital marketing curve. This is where the essential use of video comes in. Its been proven time and time again that video is a more effective marketing content tool then text. This is down to not only the fickle search behaviour of online shoppers but the clear benefits of including video in your content strategy.

The power of online video is a bi-product of todays fast paced lifestyle trends. In recent years, information has become so readily available that the demand for such information has risen exponentially. So its not surprising that so many of us chose video content over text in order to keep up and it remains a great medium for online advertising.

Video courtesy of: Brendan Duffy

Lets look at the facts:

  • 55% of people will watch an online video today (Wolfgangdigital)
  • 52% of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)
  • Online video accounts for 50% of all mobile traffic and up to 69% of traffic on certain networks (Bytemobile Mobile Analytics Reports)
  • The information retention rate for video is 95% compared to 10% for text. (Wolfgangdigital)
  • 80% of Internet users recall watching a video ad on a website they visited in the past 30 days; 46% took some action after viewing the ad (Online Publishers Association)

Another great benefit of using video over text is that it can greatly improve your search engine optimization. The chances of getting a page one listing on Google increase 53 times with video (Forrester Research). Also, users tend to spend more time on page when listening to a carefully produced, informative video than skimming through text on the home page. Seeing how Google’s latest algorithms consider time spent on a page as indicative of page quality, this can greatly improve your search rankings.

To find out more on how videography.ie can help your business, please call back and read part 2 of our article or subscribe to our newsletter.