Creating a high impact advertising campaign can see interest in your brand skyrocket overnight, so it’s vitally important to get your brand’s message across to people in an attention grabbing way. Research conducted by Digital Marketing Magazine found customer sales conversion rates at 4.8% for video marketing, compared to 2.9% for other mediums – figures demonstrating video’s power and the potential impact it can have on sales.
Presenting your product via video strengthens your message and introduces the human element, often lost among all the text and infographics competing for customer’s attention spans. According to Marketing Week, video sharing is climbing due to the proliferation of mobile devices equipped to play visual media. But there’s one important often overlooked reason to use video that stands out above all others – the fun factor.
Why the fun factor’s so important for your brand
Never underestimate the power of amusement and what it can do for your sales – human beings are pleasure seekers, anything that gives us good feelings makes us want to return to it again and again.
What this means in marketing terms, is if you deliver your audience those good feelings by entertaining them, say by making a funny video, then half the battle has already been won.
You now have a captive audience, one that has been perfectly primed to receive your message, and who already associates positive feelings to your brand, purely because of the feelings you produced in them.
There is no one right way
Videography cannot be a one size fits all solution though, it’s important to tailor your approach rather than just deliver an anodyne template to market your product.
There are various different ways you can use the power of video to get your message out to potential customers:
- Instructional Videos
- Celebrity endorsement
- Entertaining or viral type videos
- Product demos
- Trailer or preview
Not all the above solutions will be the best fit for your business, so it’s likely you’ll need to combine your approach by using a combination of different types in order to reach the differing sectors of your target market.
But Trust is ALWAYS King
When it comes to marketing the personal approach is always better and there is one thing that consistently remains important – building trust in your brand. Video testimonials are a superb way to authenticate your brand, it’s easy to read text and just ignore it, but a real live person willing to go on camera instantly generates much more trust. If you want to gain commercial exposure, anytime your potential customers can put a face to your brand you’ll find it easier to build trust – even if what you’re selling isn’t visual at all.
Don’t forget to optimize
Once you’ve got your video you’ll need SEO in order to maximize your audience. If you’re hosting it on Youtube, make sure you’ve got a catchy title and have done your market research. Use the appropriate key words, and share your content in as many places as possible such as on Google+, Facebook, etc…
The Youtube algorithm will take into account the above factors, as well as how many views your video has gained, and how many positive comments it has, before ascribing it a rank – the greater the rank, the bigger your audience.
Even if you’re not hosting on Youtube and are uploading to your own website, you’ll still need to ensure great search engine rankings. SEO is critically important, to appear highly in Google you’ll need to use effective keywords in your website’s metadata that your potential customers will search for.
If you have zero experience with SEO, it can be really tricky to know what you’re doing, but you can cut out the hard slog by using a professional video SEO service to help you get your message out there.
What goes around comes around
One final word – always, always, remember to share your content in as many places as you possibly can, tag it, tweet about it using relevant hashtags, Google+ it, share on Facebook etc… as all these things will greatly increase your brand’s reach.
Video Production Date: Thursday 23/10/14, 13:00 – 16:00
Service: Filming of instructional video & post-production
Location: Dublin 7
- These are a series of short videos to be prepared. Instead of printing out a course manual this year we are designing an iBook with interactive content. Part of this content will include video segments whereby the students will see acted scenarios involving different solicitor and client types.
- We will be hiring actors from the Gaiety School of Acting to come in for the afternoon to shoot four short video pieces – each featuring a solicitor/client interview, and the scripts will be provided by us.
- The videos will be shot in a Meeting Room, it will be set up to look like a lawyer’s office, e.g. books on table and in background.
- We will need to have 4 short scenarios filmed – each 3-5 minutes in length – edited and converted to 4 separate video files as soon as possible after the filming. Once the videos are complete, we will review them and incorporate them into an iBook. These will be of professional standard and done in the style of corporate instruction videos.
- The final video files will need to be compressed to the smallest size without compromising quality – big movie files will increase the size of the iBook exponentially.
- We can provide instructions for simple title cards and introductory sequences.
- We will be providing you with a short introductory jingle that can be included in any introductory sequence.
For an example, see the client interview sections of this video – note how the camera moves over and back from solicitor to client, the actors are well lit, the dissolves between scenes, the green on black text transitions etc. It looks professional and this is what we’re going for.
Job: “Need a videographer to record 4 short interviews of Tradesmen (4 x 30mins allocated to each Tradesman to complete).”
Location: Dublin City Center
Date: Within 4 weeks
Videographer, ideally with a reasonable knowledge of building and home improvements.
Previous experience in conducting interviews necessary. Portfolio of similar work should be provided.
Interview questions will be prepared with help of the customer and sent in advance to Tradesmen. Tradesmen will cover tips and tricks from their experience.
Final videos will contain all the interviews in 4 x 5-10min max videos.
Please reply if interested and with own quote for the job and links to similar work.
Enda is a Digital Marketing Intern at Videography.ie. He likes movies, social media and swimming. His career goal is to become a Digital Marketing Manager.
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|Welcome back! In our last article we talked about the growing trend of video for online business and how it can help you with your website. Today we will talk about how to use the medium appropriately. Online video is a great tool in your digital marketing arsenal but the video produced for your business isn’t always discovered at the point of origin. Viral marketing happens when an interesting video is shared across the web via email or social media. Forbes indicates, 65% of senior executives have visited a company’s website after watching a video. An easy way to achieve this is with humorous content, similar to the “VGuy” series that videography.ie uses.
Produce a video with enough interest and you and your product or service could be an overnight sensation. Creating awareness of the business and driving that all important traffic to your web page. Its true, online video reaches the height of its potential with marketing and advertising but just think of the many other practical applications. From video press releases to producing a video call to action, the possibilities are limited only by your own creativity. Product/service presentations is a great way to let your prospects know about what you have to offer. This could be a short video on the homepage of your website explaining the ins and outs of your goods and services.
Another great way to clarify what it is you do, is to post video testimonials from past customers onto your website. This not only promotes your products, it allows you to gain the trust of your would-be customers.
An invaluable asset if you are in a highly competitive industry. It can also be an opportunity to just tell the public, who you are. A visual story, when told with sincerity and heart, can inspire the viewer by showing your companies grass roots and how far you have come. However, just like the quality of your web page, the video itself must portray the care and professionalism of the company in front of the lens.
This is a golden opportunity and must not be taken lightly. We advise that you use all the knowledge you have of your business to present your offerings in a way that sets you apart from the competition.
The vast majority of our clients at videography.ie come to us in order to produce
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|With so many small to medium businesses adopting the use of the internet these days, its still possible for many of them to fall behind the digital marketing curve. This is where the essential use of video comes in. Its been proven time and time again that video is a more effective marketing content tool then text. This is down to not only the fickle search behaviour of online shoppers but the clear benefits of including video in your content strategy.
The power of online video is a bi-product of todays fast paced lifestyle trends. In recent years, information has become so readily available that the demand for such information has risen exponentially. So its not surprising that so many of us chose video content over text in order to keep up and it remains a great medium for online advertising.
Another great benefit of using video over text is that it can greatly improve your search engine optimization. The chances of getting a page one listing on Google increase 53 times with video (Forrester Research). Also, users tend to spend more time on page when listening to a carefully produced, informative video than skimming through text on the home page. Seeing how Google’s latest algorithms consider time spent on a page as indicative of page quality, this can greatly improve your search rankings.
To find out more on how videography.ie can help your business, please call back and read part 2 of our article or subscribe to our newsletter.
Have you ever wondered what Videography is? Is it a new buzzword that causes you to wonder what it means? Can you even pronounce it? Many define the term Videography as being the “process or art of making video films” or “the art or practice of using a video camera”. It is pronounced same way as photography by replacing photo with video obviously. To quote Wikipedia directly:
“The word combines “video” from Latin, meaning “I see” or “I apprehend”, with the Greek terminal ending “graphy”, meaning “to write”. Its contemporary sense is rooted in an article titled “Videography” What Does It All Mean? (American Cinematographer, October 1972).”
It carries many references to video production, which some argue is the same thing, or filmmaking and cinematography. Looking back at the history and the progression of technology, videography itself has it roots in the advent of digital video and capturing images in digital format, especially with the arrival of the digital camcorder in the late 70’s.
Some videographers are ‘one man army’ and others work as a whole crew, but all work towards the same ultimate goal – a professional video piece with the purpose of promoting and giving a viral lift for your company, business, product, event, service or individual self, and in many cases producing short or feature length film, documentary or music video. Video production is still in many cases storytelling and audience engagement!
Can this video explain it with few words? To understand it better, check our service providers’ videos and portfolio work:
The fact that such a process is in place calls for the need of many more professionals and creatives involved in each stage, like screenwriters, cameramen and camera operators, photographers, music composers, actors, models, editors, producers, directors, lighting technicians, sound recordists and many more. You can use our ‘Search’ facility and get a better idea of the categories available:
There is no doubt in that case that the actual video production covers many areas of the audio-visual, entertainment and other creative industries and is much more complex than, as some argue, the photography process. Interestingly though, looking at our statistics on Videography.ie, the rates for photography are slightly higher on average than videography. Also, from the 411 registered professionals we have from all across Ireland, 179 (44%) are photographers, 127 (31%) are videographers and 105 (25%) are split between music & sound and other creative trades. Some overlaps also occur where professionals do both video and photography.
*Figures shown are as of 11th of January 2013, source Videography.ie
Many service providers blur the definition boundaries between videography and wedding videography also. In fact, the majority of wedding professionals advertise their videography services as being wedding videography services. Just type videographer into a Google search box and you’ll see what I mean.
In building our website and our unique service over the last 2 years, we always had the customer and the service provider in mind. This can be seen by the fact that our mission statement says it all: “Service providers benefit by getting an opportunity to grow their business and the customer benefits by getting up to 4 free quotes for the services they require.” It is as simple as that, and with our ever growing database of supplier and customer base we are aiming to achieve that and become a trusting service provider portal in Ireland for individuals, businesses, corporates and anyone looking for those type of services on offer. See ‘how it works’ here:
In our next blog article we’ll discuss the differences between amateur and professional videography and why is it so important to hire a professional.
Video production and promotion isn’t as big of a challenge and as complicated as some may think and if you haven’t yet considered video marketing I suggest you start thinking about it as a way to promote your business. Whether it is for small business or large businesses, having a professional video can bring traffic and conversions to your website as well as promote it.
The struggle some businesses have is that they don’t know what to promote and how to promote their company through a video. It is anything and everything that makes your company unique and worth talking about that can be videod and with some simple editing to introduce it, you’ll have a pro video in no time.
Next step is to decide how you use videos to promote your business:
1. Product Demos– Giving a visual demonstration of how to use your product and showing how the product works through a video can ease your potential customers sense of suspicion about your product.
2. Service Demos– Most small businesses provide services. If you’re one of those demonstrate how well your business runs. If you’re a beautician, grab some models for the video and do some short make up tutorials. If you’re a photographer, promote how you work and include a few images.
3. Business overview- By showing the customers who you are and what your business can offer, you instantly create a relationship with your potential customers who want to know who they are buying from.
4. Testimonials- Once you satisfied a customer with your product or service get them to make you a 30 second- 1 minute presentation video giving you a feedback.
5. Entertainment- Youtube’s most successful videos are fun, entertaining videos. If you can promote your business in a fun way and manage to entertain your market you’ll draw more attention and attract more clients.
There are lots of ways of promoting your business through video marketing, however the first step is producing your video. By now you’re probably thinking how much would a pro video cost me. The Cost of production can vary and the answer to how much you’re going to spend on a video is always ”it depends”. Check out some of our pre-set packages to suit your needs HERE.